Apple Launches iBeacon App to Tailor In-Store Shopping Experience | Multichannel Merchant

With the help of Bluetooth technology, shoppers can now tailor their shopping experience inside one of 254 Apple stores throughout the United States, through the new iBeacon mobile app.

Apple launched the capability on Dec. 6 and,according to an article from the Associated Press, while a user has to agree to certain terms of service to use the app, such as allowing Apple to track your location, they must have the iOS 7 software which was released in September.

Read more at Multi Channel Merchant




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