Interactive shop fronts at Hammerson shopping centres

 Pop-up shop specialist NexusEngage will deliver digital pop-up windows across retail property firm Hammerson’s UK portfolio of shopping centres.

The agreement allows NexusEngage to offer consumer brands cutting edge, digital pop-up windows within 11 UK shopping hubs, including Brent Cross in London and Birmingham’s Bullring.

The pop-up windows have been designed to activate retail units by using touch screens, Twitter walls, holographic windows or virtual assistants. NexusEngage has already worked with Hammerson on trial pop-up windows at WestQuay, Union Square, Bullring and The Oracle shopping centres, turning short-term vacant units into interactive experiences for shoppers.

Read more about interactive shop fronts here…

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