British luxury shirt maker Thomas Pink has introduced a interactive table to its new Terminal 2 store in Heathrow Airport.
Working with mobile retail technology firm Red Ant, the retailer has unveiled an in-store touchscreen system with a multi-platform software solution based on HTML5. It runs on a Microsoft Surface interactive table.
Store visitors using the table will have access to:
• Personally Pink, a made-to-order shirt service which allows customers to design their own shirt,
• Pink TV, a channel dedicated to showing all the latest brand videos
• Global guide lookbook, map, store and weather information
• Flipbook brand brochures
• Thomas Pink’s Facebook and Twitter feeds, as well as QR code integration and promotion of their latest campaigns
Thomas Pink’s head of eCommerce Chaten Uberoi commented: “Thomas Pink has always taken pride in our commitment to first-class service – we have a long history of delivering the best quality products with meticulous attention to the needs of our customers.
“Working with Red Ant to install the latest interactive technology in our new T2 store has allowed us to continue this tradition, with a clear focus on the customer as well as the future of our in-store operations.”