Starbucks poised to trial mobile app ordering service

Reports from the US suggest that Starbucks is determined to allow customers to make orders via the coffee chain’s mobile app.

Tech reviews and analysis website Re/code spoke to Starbucks chief digital officer Adam Brotman at a recent Fortune magazine technology conference in Colorado, and the retail boss suggested that plans are in place for one geographical market to test pick-up orders from the app, later this year.

“We will do this and we will get it right,” Brotman told Re/code in an interview following his presentation at the event.

Starbucks’ is regularly referenced as a retail chain that is leading the way in terms of mobile payment technology. It is reported that over ten million people actively use its mobile app.

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