Social media is a great source of stories for journalists: Caroline Baldwin, EssentialRetail

Journalist spotlight with Caroline Baldwin, the new deputy editor at EssentialRetail and a self-professed foodie who set up her own food blog, Breakfast at Caroline’s. Here Caroline fills us in on how she is settling into her new role, the challenge facing traditional retailers due to the competition from the likes of Amazon and its experimentation with drones, and why she wishes she could fly!

Click here for full blog.

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